Marketing Specialist
Nikki Moore
Manchester
Nicky has been involved with NOMA since 2009 and is an invaluable figure in determining the place-feel of NOMA.
Nicky speaks about the ‘’human centre’’ approach in establishing the physicality of the area of NOMA which ’’fundamentally transformed on streetscape level’’ during its development.
Nicky has been involved with NOMA since 2009 and is an invaluable figure in determining the place-feel of NOMA. Nicky speaks about the ‘’human centre’’ approach in establishing the physicality of the area of NOMA which ’’fundamentally transformed on streetscape level’’ during its development. Place-feel then becomes the product of that curation and is an ever-changing part of a space.
In developing NOMA, Nicky’s human approach has led to the ambition in‘’capturing a multitude of stories’’ while empowering the collective to share their experiences. Whilst acknowledging that there is an ‘’element of formula’’ in property development, Nicky does not believe that you can always apply that formula to spaces which look to innovate.
As a place-maker Nicky feels strongly that you should not aim to dictate an experience. Instead, Nicky speaks about the importance of creating opportunities for positive experiences as place-feel is ‘’something you can shape but not dictate’’. A word that Nicky keeps coming back to is ‘’serendipitous’’, the idea that place-making and place-feel are not ideas that you can explain, not ideas that can easily be defined, as Nicky says, ‘’there is no magic button.’’
Positive place-feel for Nicky is not ‘’something that you can bottle’’ and sees her role as being ‘’a privilege to be able to do something that has the opportunity to positively affect people’s days and to put part of yourself into something that you can see and feel’’. Nicky’s passion for her work is evident in her ability to speak so honestly and eloquently about the establishment and development of space and the impact of her work can be felt in NOMA already.
