The challenge with this brief was to combine a number of ideas within one film. We needed to tell the story of the founders of the festival in a way that captured the essence of the festival weekend but also championed the great outdoors.

We headed up to the Gladstone's Scottish home in the highlands. The setting was perfect to capture the outdoor lifestyle Charlie and Caroline call the 'Goodlife'. The film was their story but it had to have the goodtime vibes of the festival, so we shot a whole host of activities that we combined with a simple but strong storyline, a specially composed bouncy soundtrack and delivered it all just under 99 seconds.